How many characters of text will fit on each line of a tag or sign?

We have a number of different templates from which to choose, so that’s a hard question to answer. However, as a general rule, you can plan on 30 characters per line. Of course, there are always exceptions.

For instance, if you would like to include a name which contains a lot of uppercase ‘M’s, it’s going to take up more space than one full of lower-case ‘i’s. This is an exaggerated example, of course, but it does demonstrate that not all letters are created equal. At least, not in Helvetica.

Generally, most common names and most botanical names (even those followed by the varieties and cultivars), tend to fit perfectly well within 30 characters. On occasion, that isn’t the case, but luckily the tags and signs are proofed before printing, and font-size can be individually tweaked when necessary.

We created a .pdf file with an image of a tag and sign that you can download and print to see various sizes of text.

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